Our marketing team at Socialable has built the Mark Grace brand to notable standards in the sash window industry, Kingston Upon Thames. They couldn’t generate useful leads before they hired Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Kingston Upon Thames, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Mark Grace had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Mark Grace to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Mark Grace. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Mark Grace customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Kingston Upon Thames. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
Mark Grace’s marketing campaign was boosted by our techniques and made them one of the major players in Kingston Upon Thames. One thing we noticed is that Mark Grace demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Mark Grace’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Mark Grace’s conversion by 103%. We developed the following channels for Mark Grace –
Website Development
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Mark Grace’s prospects.
Marketing Sash Windows for Mark Grace
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Mark Grace. After consulting with Mark Grace, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Kingston Upon Thames was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Mark Grace profitable.
Search Engine Marketing
We did off-site and on-site search engine optimization for Mark Grace. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Kingston Upon Thames for Sash Windows Kingston Upon Thames in Kingston Upon Thames
Our strategies were consistent with Mark Grace’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Kingston Upon Thames Sash Windows in Kingston Upon Thames
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Kingston Upon Thames Sash Windows in Kingston Upon Thames
Since we started managing their account, Mark Grace has recorded tremendous success in lead generation from different platforms. Mark Grace can now get very good referrals and highly-qualified leads in Kingston Upon Thames apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Mark Grace testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Mark Grace has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Mark Grace by creating relevant and engaging content that not only brings in leads and helps Mark Grace rank higher on Google, but also positions Mark Grace as a leader in the field of Sash windows in Kingston Upon Thames. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The fact is that we helped Mark Grace to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Mark Grace is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
Call us today to get started
You can contact us at –
Contact Details –
Website – https://sashwindows-kingston-upon-thames.co.uk
Name – Mark Grace
Company Name – Sash Windows Kingston Upon Thames
Phone Number – 0800 061 4053
Contact Email – contact@sashwindows-kingston-upon-thames.co.uk
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