Socialable has helped Chris Collins become one of the competitive players in the Loughborough sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Loughborough was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Chris Collins’s strong online presence failed to produce significant engagement amongst its audience in Loughborough.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Chris Collins. We spared some time and learnt about Chris Collins’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Chris Collins’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Loughborough, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Chris Collins to help it become a major player in Loughborough. One thing we noticed is that Chris Collins demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Chris Collins poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Chris Collins conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Website Development
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Chris Collins to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. The video we made generated engagement among a significant percentage of Chris Collins audience.
Chris Collins’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Chris Collins.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Loughborough.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Chris Collins’s business.
Optimizing for Search Engine Marketing
We did off-site and on-site search engine optimization for Chris Collins. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Chris Collins’s website.
Branding Chris Collins’s Sash Window Company in Loughborough
We always consulted with Chris Collins and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Loughborough Sash Windows Company Promotion in Loughborough
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Loughborough Sash Windows in Loughborough
Multiple platforms are bringing in significantly more leads online ever since we took over. Chris Collins can boast of getting valuable leads in Loughborough, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Chris Collins, we were able to give them the best return on marketing investment ever. Chris Collins is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Chris Collins by curating engaging and relevant content that positions Chris Collins as a popular player in the Sash window industry in Loughborough and bringing in leads due to its high ranking on Google result page. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Chris Collins generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Chris Collins to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
Give us a call today and get started
You can contact us at –
Contact Details –
Business Web address – https://sashwindows-loughborough.co.uk
Name – Chris Collins
Business Name – Sash Windows Loughborough
Phone Number – 0800 061 4053
Email Address – contact@sashwindows-loughborough.co.uk
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