Socialable has helped Ralph Price become one of the competitive players in the St Albans sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Ralph Price’s strong online presence failed to produce significant engagement amongst its audience in St Albans.
After consulting with Ralph Price, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Ralph Price’s buyer persona. Their online marketing techniques were analysed by our team.
Given Ralph Price’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in St Albans , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
Ralph Price noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Ralph Price had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Ralph Price competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Ralph Price’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are a few of them –
Sash Windows St Albans Website Re-design
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Ralph Price target audience found our video appealing.
Sash Windows Marketing outline for Ralph Price
Successful marketing shouldn’t be complicated- this is our belief at Socialable. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. After a consultation with Ralph Price, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in St Albans.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Ralph Price profitable.
Search Engine Results Pages Enhancement for Sash Windows St Albans in St Albans
We did off-site and on-site search engine optimization for Ralph Price. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Ralph Price’s Sash Window Company in St Albans
We made sure we stayed true to the brand in all aspects as we always consulted with Ralph Price. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows St Albans Sash Windows in St Albans
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Ralph Price was impressed with. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows St Albans Sash Windows in St Albans
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Ralph Price can now get top-quality leads in St Albans. Leads from organic traffic are converting better because they are better targeted.
Ralph Price claims they have never received a better return on its marketing money. Ralph Price is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Ralph Price by creating engaging and relevant content that not only ranks Ralph Price higher on Google and bringing in leads, but also puts Ralph Price in a position to lead in the Sash window industry in St Albans. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Ralph Price to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Like Ralph Price, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
Get started today by calling us
You can contact us at –
Finding Us –
Company website – https://sashwindows-st-albans.co.uk
Name of Contact – Ralph Price
Name of Business – Sash Windows St Albans
Contact Number – 0800 061 4053
Email Address – contact@sashwindows-st-albans.co.uk
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