Our marketing team at Socialable has built the Randy Washington brand to notable standards in the sash window industry, Worcester. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. There was no doubt that Randy Washington had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Randy Washington to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Randy Washington. Their online marketing techniques were analysed by our team.
Because Randy Washington’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our methods have always focused on the customer since we began lead generation services in Worcester. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Randy Washington to help it become a major player in Worcester. One thing we noticed is that Randy Washington demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Randy Washington competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Randy Washington’s conversion by 103%. Here are some areas we developed for Randy Washington –
Website Development
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Randy Washington’s prospects liked the offer that we created.
Randy Washington’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Randy Washington. After consulting with Randy Washington, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Worcester.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Randy Washington’s business.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Randy Washington’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Randy Washington in Worcester
We always consulted with Randy Washington and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Randy Washington
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Randy Washington Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Randy Washington can boast of getting valuable leads in Worcester, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Randy Washington says it has never had a better return on investment on its marketing dollars. Randy Washington is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Randy Washington by creating engaging and relevant content that not only ranks Randy Washington higher on Google and bringing in leads, but also puts Randy Washington in a position to lead in the Sash window industry in Worcester. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Randy Washington to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Randy Washington is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. Let us generate high quality leads and conversions for your business.
Call us today to get started
Sash Windows Worcester Can be contacted at –
Get in touch –
Company website – https://sashwindows-worcester.co.uk
Contact Name – Randy Washington
Business Name – Sash Windows Worcester
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-worcester.co.uk
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