Socialable has helped Barbara Anderson become one of the competitive players in the Aylesbury sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Aylesbury, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Barbara Anderson’s strong online presence failed to produce significant engagement amongst its audience in Aylesbury.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Barbara Anderson. We also analyzed the buyer behavior of Barbara Anderson’s target audience. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Barbara Anderson customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Aylesbury, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
We applied this to Barbara Anderson’s marketing strategy to boost their business in Aylesbury. It was also evident that Barbara Anderson’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Barbara Anderson’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Barbara Anderson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Barbara Anderson –
Website Design
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Barbara Anderson to re-design their landing page to focus on how their product would help their customer for more effective results.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Barbara Anderson’s prospective customers.
Sash Windows Marketing outline for Barbara Anderson
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Barbara Anderson were guided by this principle. After consulting with Barbara Anderson, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Aylesbury.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Barbara Anderson’s business.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Barbara Anderson. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. Barbara Anderson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Aylesbury
We were always consulting with Barbara Anderson and making sure we stay true to the brand in all aspects. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Aylesbury Sash Windows in Aylesbury
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Barbara Anderson was impressed with. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Aylesbury Sash Windows in Aylesbury
Multiple platforms are bringing in significantly more leads online ever since we took over. Barbara Anderson can now get very good referrals and highly-qualified leads in Aylesbury apart from creating meaningful engagement on social media. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Barbara Anderson says its investment on marketing dollars have never given them better return. Barbara Anderson is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Barbara Anderson by creating engaging and relevant content that not only ranks Barbara Anderson higher on Google and bringing in leads, but also puts Barbara Anderson in a position to lead in the Sash window industry in Aylesbury. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Barbara Anderson generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Barbara Anderson grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
Call us today to get started
You can contact us at –
Get in touch –
Company Website – https://sashwindows-aylesbury.co.uk
Name of Contact – Barbara Anderson
Name of Business – Sash Windows Aylesbury
Phone Number – 0800 061 4053
Company Email – contact@sashwindows-aylesbury.co.uk
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