Our marketing team at Socialable has built the Brandon Bell brand to notable standards in the sash window industry, Bamber Bridge. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Bamber Bridge, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they received were the wrong targeted group. Although engagement was poor in Bamber Bridge, Brandon Bell had a significant online presence.
When Brandon Bell hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Brandon Bell’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Brandon Bell customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Bamber Bridge, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Brandon Bell’s marketing strategy to boost their business in Bamber Bridge. It was also evident that Brandon Bell’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Brandon Bell’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Brandon Bell conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are some areas we developed for Brandon Bell –
Website Enhancement
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Brandon Bell audience.
Marketing Sash Windows for Brandon Bell
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Brandon Bell.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Bamber Bridge.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Brandon Bell successful.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Brandon Bell. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Brandon Bell in Bamber Bridge
We always consulted with Brandon Bell and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Brandon Bell’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Brandon Bell found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Bamber Bridge Sash Windows in Bamber Bridge
Since we started managing their account, Brandon Bell has recorded tremendous success in lead generation from different platforms. Brandon Bell can boast of getting valuable leads in Bamber Bridge, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Brandon Bell says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Brandon Bell has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Brandon Bell by creating engaging and relevant content that not only ranks Brandon Bell higher on Google and bringing in leads, but also puts Brandon Bell in a position to lead in the Sash window industry in Bamber Bridge. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Brandon Bell to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like Brandon Bell grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Call us today to get started
Socialable is available –
Contact Details –
Website address – https://sashwindows-bamber-bridge.co.uk
Contact – Brandon Bell
Business Name – Sash Windows Bamber Bridge
Telephone – 0800 061 4053
Company Email Address – contact@sashwindows-bamber-bridge.co.uk
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