Our marketing team at Socialable has built the Julie Collins brand to notable standards in the sash window industry, Gillingham. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Gillingham was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. The poor engagement of Julie Collins’s customers in Gillingham was a contrast to its strong online presence.
Upon consulting with Julie Collins, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Julie Collins. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Julie Collins customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Gillingham. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Julie Collins to make them one of the leading players in Gillingham. One thing we noticed is that Julie Collins demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Competitors capitalized on Julie Collins’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Julie Collins’s conversion by 103%. Below are some of them –
Website Development
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Julie Collins target audience found our video appealing.
Julie Collins’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Julie Collins were guided by this principle. We wrote a marketing plan after a meeting with Julie Collins.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Gillingham was re-created by our digital team.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Julie Collins benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Julie Collins’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. Julie Collins site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Gillingham for Sash Windows Gillingham in Gillingham
Our strategies were consistent with Julie Collins’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Gillingham Sash Windows in Gillingham
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Julie Collins found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Julie Collins
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Julie Collins can now get top-quality leads in Gillingham. Leads from organic traffic are converting better because they are better targeted.
Julie Collins says it has never had a better return on investment on its marketing dollars. Julie Collins is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Julie Collins involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Gillingham. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Julie Collins increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Julie Collins grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
Give us a call and we will start right away
You can contact Sash Windows Gillingham on –
Get in touch –
Website address – https://sashwindows-gillingham.co.uk
Business Contact – Julie Collins
Company Name – Sash Windows Gillingham
Office Phone – 0800 061 4053
Company Email – contact@sashwindows-gillingham.co.uk
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