Jennifer Martin is now a major player in the sash window industry in Harrow, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. The poor engagement of Jennifer Martin’s customers in Harrow was a contrast to its strong online presence.
After consulting with Jennifer Martin, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Jennifer Martin buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jennifer Martin already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Harrow. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Jennifer Martin’s marketing campaign was boosted by our techniques and made them one of the major players in Harrow. Another observation we made was Jennifer Martin hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Jennifer Martin’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Jennifer Martin’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Jennifer Martin –
Revamp of the Sash Windows Harrow Webpage
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Jennifer Martin’s prospects.
Sash Window Marketing for Jennifer Martin
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Jennifer Martin. We started by creating a marketing plan after consulting with Jennifer Martin.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Harrow.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Jennifer Martin successful.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Jennifer Martin. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Jennifer Martin’s website.
Jennifer Martin Sash Window Branding Activity in Harrow
We made sure we stayed true to the brand in all aspects as we always consulted with Jennifer Martin. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Harrow Sash Windows in Harrow
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation for Jennifer Martin Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Jennifer Martin can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Jennifer Martin, we were able to give them the best return on marketing investment ever. Jennifer Martin is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Jennifer Martin by creating engaging and relevant content that not only ranks Jennifer Martin higher on Google and bringing in leads, but also puts Jennifer Martin in a position to lead in the Sash window industry in Harrow. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Jennifer Martin increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Jennifer Martin is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
Give us a call today and get started
The following means can be used to contact Sash Windows Harrow –
Contact us now –
Business Web address – https://sashwindows-harrow.co.uk
Name of Contact – Jennifer Martin
Name of Business – Sash Windows Harrow
Contact Number – 0800 061 4053
Contact Email – contact@sashwindows-harrow.co.uk
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