Carlos Richardson is now a major player in the sash window industry in High Wycombe, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. There was no doubt that Carlos Richardson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Carlos Richardson to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Carlos Richardson. Their digital marketing campaign was audited in detail by our marketing team.
Because Carlos Richardson’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in High Wycombe. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Carlos Richardson to make them one of the leading players in High Wycombe. It was also evident that Carlos Richardson’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Carlos Richardson competitors were exploiting the lapses with a well-focused unique selling proposal. Our applied technique increased Carlos Richardson’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Carlos Richardson –
Website Development
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Carlos Richardson’s prospects.
Sash Window Marketing for Carlos Richardson
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Carlos Richardson.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in High Wycombe was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Carlos Richardson profitable.
SEO
We conducted search engine optimization, both off-site and on-site, for Carlos Richardson’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in High Wycombe for Sash Windows High Wycombe in High Wycombe
We always consulted with Carlos Richardson and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Carlos Richardson
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Carlos Richardson found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows High Wycombe Sash Windows in High Wycombe
Ever since we took over, the lead generation across multiple platforms online has been boosted. Carlos Richardson can boast of getting valuable leads in High Wycombe, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Carlos Richardson says its investment on marketing dollars have never given them better return. Carlos Richardson is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Carlos Richardson by creating relevant and engaging content that not only brings in leads and helps Carlos Richardson rank higher on Google, but also positions Carlos Richardson as a leader in the field of Sash windows in High Wycombe. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Carlos Richardson to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Carlos Richardson to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
Give us a call today and get started
The following means can be used to contact Sash Windows High Wycombe –
Get in touch –
Website – https://sashwindows-high-wycombe.co.uk
Name of Contact – Carlos Richardson
Business Name – Sash Windows High Wycombe
Main Phone – 0800 061 4053
Company Email – contact@sashwindows-high-wycombe.co.uk
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