Jacqueline Wood is now a major player in the sash window industry in Altrincham, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. Jacqueline Wood’s strong online presence failed to produce significant engagement amongst its audience in Altrincham.
After consulting with Jacqueline Wood, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Jacqueline Wood’s buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Jacqueline Wood customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Altrincham. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We used this marketing technique for Jacqueline Wood to make them one of the leading players in Altrincham. We also observed customer preferences and demographics for Jacqueline Wood had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Jacqueline Wood’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Jacqueline Wood’s conversion by 103%. Below are a few of them –
Sash Windows Altrincham Website Re-design
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Jacqueline Wood’s prospects.
Marketing Campaign for Jacqueline Wood Sash Windows in Altrincham
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Jacqueline Wood.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Altrincham customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Jacqueline Wood successful.
Search Engine Optimisation Tweaks
For Jacqueline Wood, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Altrincham for Sash Windows Altrincham in Altrincham
We made sure we stayed true to the brand in all aspects as we always consulted with Jacqueline Wood. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Jacqueline Wood’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Jacqueline Wood was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Jacqueline Wood Sash Windows
Since we started managing their account, Jacqueline Wood has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Jacqueline Wood can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Jacqueline Wood claims they have never received a better return on its marketing money. Jacqueline Wood is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Jacqueline Wood involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Altrincham. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The fact is that we helped Jacqueline Wood to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Jacqueline Wood is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
Give us a call and we will start right away
The following means can be used to contact Sash Windows Altrincham –
Finding Us –
Company Website – https://sashwindows-altrincham.co.uk
Name – Jacqueline Wood
Business Name – Sash Windows Altrincham
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-altrincham.co.uk
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