Since Socialable took over their marketing, Denise Parker has become one of the leading businesses for sash window services in Bradford. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
The campaign they initiated to draw targeted organic leads in Bradford was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. The poor engagement of Denise Parker’s customers in Bradford was a contrast to its strong online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Denise Parker. We also took the time to learn about Denise Parker’s buyer persona. We examined their digital marketing campaign.
Since Denise Parker already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Bradford, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Denise Parker’s marketing strategy to boost their business in Bradford. One of the findings we made was Denise Parker’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Denise Parker competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Denise Parker’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are a few of them –
Website Design
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Denise Parker’s prospective customers.
Sash Windows Marketing outline for Denise Parker
Effective marketing does not have to be complicated for Sociable. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. After a consultation with Denise Parker, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Bradford.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Denise Parker profitable.
Search Engine Results Pages Enhancement for Sash Windows Bradford in Bradford
We carried out on-site and off-site search engine optimization on behalf of Denise Parker. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Bradford
We always consulted with Denise Parker and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Denise Parker
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Denise Parker found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Denise Parker Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Denise Parker can boast of getting valuable leads in Bradford, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Denise Parker says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Denise Parker is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Denise Parker by creating engaging and relevant content that not only ranks Denise Parker higher on Google and bringing in leads, but also puts Denise Parker in a position to lead in the Sash window industry in Bradford. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Denise Parker generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Denise Parker grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
Give us a call today and get started
Socialable is available –
Finding Us –
Website address – https://sashwindows-bradford.co.uk
Contact Name – Denise Parker
Name of Business – Sash Windows Bradford
Office Phone – 0800 061 4053
Company Email Address – contact@sashwindows-bradford.co.uk
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