Philip Gordan is now a major player in the sash window industry in Chester, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Chester was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. Their obtained leads were not the right target. Philip Gordan clearly had a visible online presence, but engagement with customers in Chester was poor.
Socialable’s first step, when consulted by Philip Gordan to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Philip Gordan. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Philip Gordan already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Chester. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Philip Gordan noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Philip Gordan had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Philip Gordan competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Philip Gordan conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Philip Gordan –
Revamp of the Sash Windows Chester Webpage
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Philip Gordan recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Philip Gordan’s prospects liked the offer that we created.
Sash Window Marketing for Philip Gordan
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Philip Gordan were guided by this principle. After a consultation with Philip Gordan, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Chester.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Philip Gordan benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
SEO
We performed an on-site and off-site search engine optimization for Philip Gordan. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Philip Gordan in Chester
We were always consulting with Philip Gordan and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Chester Sash Windows Company Promotion in Chester
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Philip Gordan found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Chester Sash Windows
Since we started managing their account, Philip Gordan has recorded tremendous success in lead generation from different platforms. Philip Gordan can now get very good referrals and highly-qualified leads in Chester apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Philip Gordan claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Philip Gordan is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Philip Gordan by creating relevant and engaging content that not only brings in leads and helps Philip Gordan rank higher on Google, but also positions Philip Gordan as a leader in the field of Sash windows in Chester. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Philip Gordan’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Philip Gordan grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
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You can contact us at –
Get in touch –
Company Website – https://sashwindows-chester.co.uk
Business Contact – Philip Gordan
Company Name – Sash Windows Chester
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-chester.co.uk
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