At Socialable, we have helped Jeffrey Jackson become a recognizable brand in the Coventry sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Jeffrey Jackson clearly had a visible online presence, but engagement with customers in Coventry was poor.
Socialable’s first step, when consulted by Jeffrey Jackson to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Jeffrey Jackson buyer persona. We examined their digital marketing campaign.
Since Jeffrey Jackson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Coventry , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Jeffrey Jackson noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Jeffrey Jackson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Jeffrey Jackson competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Jeffrey Jackson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Website Design
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Jeffrey Jackson’s prospects.
Sash Windows Marketing outline for Jeffrey Jackson
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. After consulting with Jeffrey Jackson, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Coventry.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Jeffrey Jackson profitable.
Search Engine Results Pages Enhancement for Sash Windows Coventry in Coventry
We conducted search engine optimization, both off-site and on-site, for Jeffrey Jackson’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Coventry for Sash Windows Coventry in Coventry
We were always consulting with Jeffrey Jackson and making sure we stay true to the brand in all aspects. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Coventry Sash Windows in Coventry
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Jeffrey Jackson was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Jeffrey Jackson
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Jeffrey Jackson can now get top-quality leads in Coventry. Leads from organic traffic are converting better because they are better targeted.
Jeffrey Jackson claims they have never received a better return on its marketing money. Jeffrey Jackson is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Jeffrey Jackson believes it is in a leading position in the Coventry Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Jeffrey Jackson increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Jeffrey Jackson grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
Contact us and we will begin immediately
You can contact Sash Windows Coventry on –
Finding Us –
Business Web address – https://sashwindows-coventry.co.uk
Business Contact – Jeffrey Jackson
Business Name – Sash Windows Coventry
Main Phone – 0800 061 4053
Contact Email – contact@sashwindows-coventry.co.uk
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