Since Socialable took over their marketing, Gerald White has become one of the leading businesses for sash window services in Folkestone. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Folkestone, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. The poor engagement of Gerald White’s customers in Folkestone was a contrast to its strong online presence.
After consulting with Gerald White, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Gerald White’s target audience. We re-evaluated their digital marketing campaign.
Since Gerald White already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. We’ve always been customer-centric since we launched lead generation services in Folkestone. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
We applied this to Gerald White’s marketing strategy to boost their business in Folkestone. It was also evident that Gerald White’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Gerald White’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Gerald White conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Revamp of the Sash Windows Folkestone Webpage
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Gerald White’s prospective customers.
Sash Windows Marketing outline for Gerald White
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our decisions on behalf of Gerald White were guided by this principle. We began by putting in place a marketing plan upon consulting with Gerald White.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Folkestone.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Gerald White benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Results Pages Enhancement for Sash Windows Folkestone in Folkestone
We did off-site and on-site search engine optimization for Gerald White. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Gerald White’s Sash Window Company in Folkestone
Our strategies were consistent with Gerald White’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Gerald White’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Gerald White found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Gerald White Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Gerald White can now get very good referrals and highly-qualified leads in Folkestone apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Gerald White says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Gerald White is already on the front page of search engines, bringing in qualified organic leads. Gerald White believes it is in a leading position in the Folkestone Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The bottom line is that our services helped Gerald White to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Gerald White is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Give us a call and we will start right away
You can contact us at –
Contact us now –
Business Web address – https://sashwindows-folkestone.co.uk
Business Contact – Gerald White
Company – Sash Windows Folkestone
Telephone – 0800 061 4053
Business Email – contact@sashwindows-folkestone.co.uk
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