Julie Bailey is now a major player in the sash window industry in Harrogate, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Harrogate, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they received were the wrong targeted group. Although engagement was poor in Harrogate, Julie Bailey had a significant online presence.
Socialable’s first step, when consulted by Julie Bailey to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Julie Bailey buyer persona. We re-evaluated their digital marketing campaign.
Because Julie Bailey’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. We’ve always been customer-centric since we launched lead generation services in Harrogate. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Julie Bailey to help it become a major player in Harrogate. It was also evident that Julie Bailey’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Julie Bailey’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Julie Bailey conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Julie Bailey –
Website Development
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Julie Bailey to re-design their landing page to focus on how their product would help their customer for more effective results.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Julie Bailey’s prospective customers.
Julie Bailey’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After a consultation with Julie Bailey, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We monitored customer response. For example, the pay-per-click campaign aimed at potential customers in Harrogate was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Julie Bailey benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
SEO
We conducted search engine optimization, both off-site and on-site, for Julie Bailey’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Julie Bailey’s Sash Window Company in Harrogate
Our strategies were consistent with Julie Bailey’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Julie Bailey
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Julie Bailey found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Julie Bailey Sash Window Lead Generation
Julie Bailey has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Julie Bailey can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Julie Bailey says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Julie Bailey is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Julie Bailey involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Harrogate. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Julie Bailey generate significant profits by increasing the sale of its sash windows at lower costs per lead. Julie Bailey is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. Let us generate high quality leads and conversions for your business.
Get started today by calling us
You can contact Sash Windows Harrogate on –
Contact details –
Company Website – https://sashwindows-harrogate.co.uk
Name of Contact – Julie Bailey
Name of Business – Sash Windows Harrogate
Main Phone – 0800 061 4053
Company Email – contact@sashwindows-harrogate.co.uk
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