Since Socialable took over their marketing, Julia Allen has become one of the leading businesses for sash window services in Kingswinford. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Kingswinford was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. Although engagement was poor in Kingswinford, Julia Allen had a significant online presence.
Upon consulting with Julia Allen, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Julia Allen’s target audience. We performed a re-assessment of their online marketing campaigns.
Since Julia Allen already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Kingswinford, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Julia Allen to make them one of the leading players in Kingswinford. We also observed customer preferences and demographics for Julia Allen had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Julia Allen’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Julia Allen conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Julia Allen –
Revamp of the Sash Windows Kingswinford Webpage
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Julia Allen recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Julia Allen audience.
Marketing Campaign for Julia Allen Sash Windows in Kingswinford
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Julia Allen were guided by this principle. We began by putting in place a marketing plan upon consulting with Julia Allen.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Kingswinford.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Julia Allen profitable.
Optimizing for Search Engine Marketing
For Julia Allen, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Julia Allen in Kingswinford
We made sure we stayed true to the brand in all aspects as we always consulted with Julia Allen. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Julia Allen’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Julia Allen found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Kingswinford Sash Windows in Kingswinford
Multiple platforms are bringing in significantly more leads online ever since we took over. Julia Allen can now get very good referrals and highly-qualified leads in Kingswinford apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Julia Allen says its investment on marketing dollars have never given them better return. Julia Allen is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Julia Allen involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Kingswinford. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Julia Allen’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Julia Allen grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
Give us a call and we will start right away
You can contact us at –
Contact details –
Company Website – https://sashwindows-kingswinford.co.uk
Contact – Julia Allen
Name of Business – Sash Windows Kingswinford
Telephone – 0800 061 4053
Business Email – contact@sashwindows-kingswinford.co.uk
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