At Socialable, we have helped Denise Lee become a recognizable brand in the Leicestershire sash window scene. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The generated leads were not from their target audience. Denise Lee clearly had a visible online presence, but engagement with customers in Leicestershire was poor.
When Denise Lee hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Denise Lee buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Denise Lee’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Leicestershire , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Denise Lee to help it become a major player in Leicestershire. It was also evident that Denise Lee’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Denise Lee’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Denise Lee’s conversion by 103%. Here are a few of them –
Website Development
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Denise Lee recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Denise Lee target audience found our video appealing.
Denise Lee’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After a consultation with Denise Lee, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Leicestershire.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Denise Lee profitable.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Denise Lee’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Denise Lee’s website.
Sash Window Branding for Denise Lee in Leicestershire
We made sure we stayed true to the brand in all aspects as we always consulted with Denise Lee. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Leicestershire Sash Windows Company Promotion in Leicestershire
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Leicestershire Sash Windows
Denise Lee has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Denise Lee can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Denise Lee testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Denise Lee is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Denise Lee believes it is in a leading position in the Leicestershire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Denise Lee to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like Denise Lee grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
Get started today by calling us
The following means can be used to contact Sash Windows Leicestershire –
Finding Us –
Business Web address – https://sashwindows-leicestershire.co.uk
Contact – Denise Lee
Name of Business – Sash Windows Leicestershire
Telephone – 0800 061 4053
Email Address – contact@sashwindows-leicestershire.co.uk
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