Socialable has helped Paula Jackson become one of the competitive players in the Newcastle-Under-Lyme sash window industry. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Newcastle-Under-Lyme was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. Paula Jackson’s strong online presence failed to produce significant engagement amongst its audience in Newcastle-Under-Lyme.
Upon consulting with Paula Jackson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Paula Jackson’s buyer persona. Their online marketing techniques were analysed by our team.
Since Paula Jackson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Newcastle-Under-Lyme, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Paula Jackson noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Paula Jackson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Paula Jackson’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Paula Jackson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Paula Jackson –
Sash Windows Newcastle-Under-Lyme Website Re-design
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Paula Jackson’s prospective customers.
Sash Windows Marketing outline for Paula Jackson
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. After consulting with Paula Jackson, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Newcastle-Under-Lyme was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Paula Jackson successful.
Search Engine Results Pages Enhancement for Sash Windows Newcastle-Under-Lyme in Newcastle-Under-Lyme
We conducted search engine optimization, both off-site and on-site, for Paula Jackson’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Paula Jackson’s website.
Sash Windows Branding Process in Newcastle-Under-Lyme
Our strategies were consistent with Paula Jackson’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Newcastle-Under-Lyme Sash Windows Company Promotion in Newcastle-Under-Lyme
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Paula Jackson was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Paula Jackson
Ever since we took over, online lead generation has been boosted on multiple platforms. Paula Jackson can now get very good referrals and highly-qualified leads in Newcastle-Under-Lyme apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Paula Jackson says its investment on marketing dollars have never given them better return. Paula Jackson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Paula Jackson by creating relevant and engaging content that not only brings in leads and helps Paula Jackson rank higher on Google, but also positions Paula Jackson as a leader in the field of Sash windows in Newcastle-Under-Lyme. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Paula Jackson generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Paula Jackson, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
Contact us and we will begin immediately
The following means can be used to contact Sash Windows Newcastle-Under-Lyme –
Contact Details –
Company website – https://sashwindows-newcastle-under-lyme.co.uk
Business Contact – Paula Jackson
Business Name – Sash Windows Newcastle-Under-Lyme
Telephone – 0800 061 4053
Email Address – contact@sashwindows-newcastle-under-lyme.co.uk
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