Beverly Rodgers is now a major player in the sash window industry in North London, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in North London was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. There was no doubt that Beverly Rodgers had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Beverly Rodgers. We spared some time and learnt about Beverly Rodgers’s buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Beverly Rodgers already had a strong social media presence. Ever since we started offering lead generation services in North London , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Beverly Rodgers to make them one of the leading players in North London. One of the findings we made was Beverly Rodgers’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Beverly Rodgers’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Beverly Rodgers’s conversion by 103%. Below are a few of them –
Sash Windows North London Website Re-design
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Beverly Rodgers recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Beverly Rodgers’s prospective customers.
Marketing Sash Windows for Beverly Rodgers
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Beverly Rodgers were guided by this principle. We started by creating a marketing plan after consulting with Beverly Rodgers.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in North London was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Beverly Rodgers profitable.
SEO
We performed an on-site and off-site search engine optimization for Beverly Rodgers. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Beverly Rodgers’s website.
Branding Beverly Rodgers’s Sash Window Company in North London
Because of frequent interactions, all our marketing activities reflected the true Beverly Rodgers brand character. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Beverly Rodgers’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Beverly Rodgers was impressed with. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows North London Sash Windows in North London
Beverly Rodgers has continued to experience positive lead generation from various channels, since we began managing their account. Apart from building strong engagement on social media, Beverly Rodgers can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Beverly Rodgers, we were able to give them the best return on marketing investment ever. Beverly Rodgers is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Beverly Rodgers by curating engaging and relevant content that positions Beverly Rodgers as a popular player in the Sash window industry in North London and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Beverly Rodgers’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Beverly Rodgers to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
Get started today by calling us
Sash Windows North London Can be contacted at –
Contact Details –
Website address – https://sashwindows-north-london.co.uk
Name of Contact – Beverly Rodgers
Company Name – Sash Windows North London
Main Phone – 0800 061 4053
Company Email Address – contact@sashwindows-north-london.co.uk
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