Socialable has helped Walter Carter become one of the competitive players in the Rotherham sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Rotherham was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. There was no doubt that Walter Carter had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Walter Carter to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Walter Carter. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Walter Carter customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Rotherham, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Walter Carter noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Walter Carter’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Walter Carter competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Walter Carter’s conversion by 103%. Here are some areas we developed for Walter Carter –
Website Enhancement
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Walter Carter’s prospects liked the offer that we created.
Marketing Sash Windows for Walter Carter
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Walter Carter were guided by this principle. After a consultation with Walter Carter, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Rotherham.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Walter Carter profitable.
Optimizing for Search Engine Marketing
For Walter Carter, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Rotherham for Sash Windows Rotherham in Rotherham
Our strategies were consistent with Walter Carter’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Walter Carter
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Walter Carter found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Walter Carter Sash Window Lead Generation
Walter Carter has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Walter Carter can now get top-quality leads in Rotherham. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Walter Carter says its investment on marketing dollars have never given them better return. Walter Carter is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Walter Carter by creating engaging and relevant content that not only ranks Walter Carter higher on Google and bringing in leads, but also puts Walter Carter in a position to lead in the Sash window industry in Rotherham. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Walter Carter to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Walter Carter is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Give us a call and we will start right away
Socialable is available –
Contact details –
Company Website – https://sashwindows-rotherham.co.uk
Business Contact – Walter Carter
Company Name – Sash Windows Rotherham
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-rotherham.co.uk
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