At Socialable, we have helped Christopher Hall become a recognizable brand in the West Midlands sash window scene. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in West Midlands, but couldn’t beat their competitors. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. The poor engagement of Christopher Hall’s customers in West Midlands was a contrast to its strong online presence.
Upon consulting with Christopher Hall, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Christopher Hall’s target audience. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Christopher Hall already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in West Midlands. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Christopher Hall to help it become a major player in West Midlands. One thing we noticed is that Christopher Hall demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Christopher Hall poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Christopher Hall conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Christopher Hall –
Website Design
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Socialable’s marketing team also advised Christopher Hall to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Christopher Hall’s prospective customers.
Sash Window Marketing for Christopher Hall
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Christopher Hall were guided by this principle. After a consultation with Christopher Hall, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in West Midlands.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Christopher Hall successful.
Search Engine Results Pages Enhancement for Sash Windows West Midlands in West Midlands
We conducted search engine optimization, both off-site and on-site, for Christopher Hall’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. Christopher Hall site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Christopher Hall Sash Window Branding Activity in West Midlands
Our strategies were consistent with Christopher Hall’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Christopher Hall’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Christopher Hall found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Christopher Hall Sash Windows
Since we started managing their account, Christopher Hall has recorded tremendous success in lead generation from different platforms. Christopher Hall can boast of getting valuable leads in West Midlands, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Christopher Hall testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Christopher Hall is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Christopher Hall by creating engaging and relevant content that not only ranks Christopher Hall higher on Google and bringing in leads, but also puts Christopher Hall in a position to lead in the Sash window industry in West Midlands. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Christopher Hall generate significant profits by increasing the sale of its sash windows at lower costs per lead. Christopher Hall is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
Call us today to get started
You can contact Sash Windows West Midlands on –
Contact us now –
Website – https://sashwindows-west-midlands.co.uk
Contact – Christopher Hall
Company Name – Sash Windows West Midlands
Contact Number – 0800 061 4053
Company Email – contact@sashwindows-west-midlands.co.uk
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