Since Socialable took over their marketing, Kathryn Anderson has become one of the leading businesses for sash window services in Wolverhampton. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Wolverhampton was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. Kathryn Anderson clearly had a visible online presence, but engagement with customers in Wolverhampton was poor.
After consulting with Kathryn Anderson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Kathryn Anderson’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Kathryn Anderson already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Wolverhampton. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Kathryn Anderson to make them one of the leading players in Wolverhampton. One of the findings we made was Kathryn Anderson’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Kathryn Anderson poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Kathryn Anderson’s conversion by 103%. We developed the following channels for Kathryn Anderson –
Website Enhancement
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Kathryn Anderson recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Kathryn Anderson’s prospects.
Sash Window Marketing for Kathryn Anderson
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. We used the same principles to guide our intervention. After consulting with Kathryn Anderson, we started by building a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Wolverhampton.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Kathryn Anderson profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Kathryn Anderson. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Kathryn Anderson’s website.
Sash Windows Branding Campaign in Wolverhampton for Sash Windows Wolverhampton in Wolverhampton
We made sure we stayed true to the brand in all aspects as we always consulted with Kathryn Anderson. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Wolverhampton Sash Windows Company Promotion in Wolverhampton
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Kathryn Anderson found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Wolverhampton Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Kathryn Anderson is now able to get highly-qualified leads in Wolverhampton and very good referrals. Leads from organic traffic are converting better because they are better targeted.
Kathryn Anderson claims they have never received a better return on its marketing money. Kathryn Anderson is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Kathryn Anderson by creating engaging and relevant content that not only ranks Kathryn Anderson higher on Google and bringing in leads, but also puts Kathryn Anderson in a position to lead in the Sash window industry in Wolverhampton. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Kathryn Anderson’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Kathryn Anderson to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
Call us today to get started
You can contact us at –
Contact Details –
Business Web address – https://sashwindows-wolverhampton.co.uk
Contact Name – Kathryn Anderson
Company – Sash Windows Wolverhampton
Contact Number – 0800 061 4053
Business Email – contact@sashwindows-wolverhampton.co.uk
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