At Socialable, we have helped Roger Taylor become a recognizable brand in the Leicester sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. There was no doubt that Roger Taylor had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Roger Taylor hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Roger Taylor. Their digital marketing campaign was audited in detail by our marketing team.
Since Roger Taylor already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Leicester , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
Roger Taylor’s marketing campaign was boosted by our techniques and made them one of the major players in Leicester. We also observed customer preferences and demographics for Roger Taylor had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Roger Taylor competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Roger Taylor conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Roger Taylor –
Website Development
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Roger Taylor recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Roger Taylor’s prospects liked the offer that we created.
Sash Window Marketing for Roger Taylor
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Roger Taylor.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Leicester customers.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Roger Taylor benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Roger Taylor. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Roger Taylor Sash Window Branding Activity in Leicester
Our strategies were consistent with Roger Taylor’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Leicester Sash Windows Company Promotion in Leicester
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Leicester Sash Windows in Leicester
Ever since we took over, online lead generation has been boosted on multiple platforms. Roger Taylor can boast of getting valuable leads in Leicester, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Roger Taylor says its investment on marketing dollars have never given them better return. Roger Taylor is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Roger Taylor involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Leicester. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Roger Taylor to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Roger Taylor is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
Give us a call today and get started
The following means can be used to contact Sash Windows Leicester –
Contact Details –
Business Web address – https://sashwindows-leicester.co.uk
Contact Name – Roger Taylor
Company Name – Sash Windows Leicester
Office Phone – 0800 061 4053
Email Address – contact@sashwindows-leicester.co.uk
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