At Socialable, we have helped Victor Cox become a recognizable brand in the Macclesfield sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Macclesfield, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. The poor engagement of Victor Cox’s customers in Macclesfield was a contrast to its strong online presence.
When Victor Cox hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Victor Cox. We examined their digital marketing campaign.
Given Victor Cox’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Macclesfield, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
Victor Cox noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Victor Cox’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Victor Cox poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Victor Cox’s conversion by 103%. We developed the following channels for Victor Cox –
Sash Windows Macclesfield Website Re-design
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Victor Cox’s prospective customers.
Sash Window Marketing for Victor Cox
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We wrote a marketing plan after a meeting with Victor Cox.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Macclesfield customers.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Victor Cox’s business.
Search Engine Optimisation Tweaks
For Victor Cox, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Victor Cox’s website.
Sash Windows Branding Process in Macclesfield
Our strategies were consistent with Victor Cox’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Macclesfield Sash Windows Company Promotion in Macclesfield
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Victor Cox Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Victor Cox can now get top-quality leads in Macclesfield. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Victor Cox testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Victor Cox is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Victor Cox involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Macclesfield. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The fact is that we helped Victor Cox to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Victor Cox is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
Get started today by calling us
Sash Windows Macclesfield Can be contacted at –
Contact details –
Company Website – https://sashwindows-macclesfield.co.uk
Business Contact – Victor Cox
Business Name – Sash Windows Macclesfield
Telephone – 0800 061 4053
Email Address – contact@sashwindows-macclesfield.co.uk
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