Socialable has helped Janice Stewart become one of the competitive players in the Stevenage sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Stevenage was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. There was no doubt that Janice Stewart had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Janice Stewart, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took the time to learn about Janice Stewart’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Since Janice Stewart already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Stevenage, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Janice Stewart’s marketing campaign was boosted by our techniques and made them one of the major players in Stevenage. One of the findings we made was Janice Stewart’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Janice Stewart’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Janice Stewart’s conversion by 103%. Below are some of them –
Website Design
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Janice Stewart target audience found our video appealing.
Marketing Sash Windows for Janice Stewart
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Janice Stewart. We wrote a marketing plan after a meeting with Janice Stewart.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For example, the pay-per-click campaign aimed at potential customers in Stevenage was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Janice Stewart successful.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Janice Stewart’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Stevenage
We were always consulting with Janice Stewart and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Janice Stewart’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Janice Stewart Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Janice Stewart can now get very good referrals and highly-qualified leads in Stevenage apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Janice Stewart says its investment on marketing dollars have never given them better return. Janice Stewart is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Janice Stewart involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Stevenage. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Janice Stewart generate significant profits by increasing the sale of its sash windows at lower costs per lead. Janice Stewart is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
Contact us and we will begin immediately
You can contact Sash Windows Stevenage on –
Finding Us –
Website address – https://sashwindows-stevenage.co.uk
Business Contact – Janice Stewart
Business Name – Sash Windows Stevenage
Contact Number – 0800 061 4053
Contact Email – contact@sashwindows-stevenage.co.uk
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