Since Socialable took over their marketing, Brian Young has become one of the leading businesses for sash window services in Sutton Coldfield. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Sutton Coldfield was unsuccessful, and their competition was winning. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Brian Young clearly had a visible online presence, but engagement with customers in Sutton Coldfield was poor.
Upon consulting with Brian Young, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Brian Young’s target audience. Their online marketing techniques were analysed by our team.
Since Brian Young already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Sutton Coldfield. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Brian Young to help it become a major player in Sutton Coldfield. One of the findings we made was Brian Young’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Brian Young’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Brian Young’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Website Design
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Brian Young recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Brian Young’s prospects.
Sash Windows Marketing outline for Brian Young
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Brian Young. We started by creating a marketing plan after consulting with Brian Young.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Sutton Coldfield customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Brian Young benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We did off-site and on-site search engine optimization for Brian Young. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Sutton Coldfield for Sash Windows Sutton Coldfield in Sutton Coldfield
We were always consulting with Brian Young and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Sutton Coldfield Sash Windows Company Promotion in Sutton Coldfield
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Brian Young Sash Window Lead Generation
Since we started managing their account, Brian Young has recorded tremendous success in lead generation from different platforms. Brian Young can now get very good referrals and highly-qualified leads in Sutton Coldfield apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Brian Young says it has never had a better return on investment on its marketing dollars. Brian Young is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Brian Young involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Sutton Coldfield. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Brian Young generate significant profits by increasing the sale of its sash windows at lower costs per lead. Brian Young is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
Call us today to get started
You can contact Sash Windows Sutton Coldfield on –
Contact us now –
Company website – https://sashwindows-sutton-coldfield.co.uk
Contact Name – Brian Young
Company – Sash Windows Sutton Coldfield
Main Phone – 0800 061 4053
Business Email – contact@sashwindows-sutton-coldfield.co.uk
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