Socialable has helped Billy Baker become one of the competitive players in the Wakefield sash window industry. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Wakefield, but they were losing ground to their competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. Billy Baker clearly had a visible online presence, but engagement with customers in Wakefield was poor.
Upon consulting with Billy Baker, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Billy Baker’s buyer persona. Their online marketing techniques were analysed by our team.
Since Billy Baker already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Wakefield. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Billy Baker to make them one of the leading players in Wakefield. One thing we noticed is that Billy Baker demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Billy Baker poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our applied technique increased Billy Baker’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are a few of them –
Website Enhancement
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Billy Baker’s prospects liked the offer that we created.
Sash Windows Marketing outline for Billy Baker
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. This principle influenced the solutions we proffered for Billy Baker. After a consultation with Billy Baker, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Wakefield.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Billy Baker’s business.
SEO
For Billy Baker, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Wakefield for Sash Windows Wakefield in Wakefield
Because of frequent interactions, all our marketing activities reflected the true Billy Baker brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Billy Baker
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Billy Baker Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Billy Baker can boast of getting valuable leads in Wakefield, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Billy Baker says it has never had a better return on investment on its marketing dollars. Billy Baker is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Billy Baker believes it is in a leading position in the Wakefield Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Billy Baker generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Billy Baker grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. We can deliver meaningful leads that convert to sales for your business.
Contact us and we will begin immediately
You can contact Sash Windows Wakefield on –
Contact us now –
Company website – https://sashwindows-wakefield.co.uk
Business Contact – Billy Baker
Company Name – Sash Windows Wakefield
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-wakefield.co.uk
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