Our marketing team at Socialable has built the Linda Gerrard brand to notable standards in the sash window industry, Warwickshire. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Warwickshire was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. There was no doubt that Linda Gerrard had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Linda Gerrard, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Linda Gerrard. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Linda Gerrard already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Warwickshire. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Linda Gerrard noticed a major spike in their business activity when we applied this practice to their strategy. Another observation we made was Linda Gerrard hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Linda Gerrard competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Linda Gerrard’s conversion by 103%. Below are some of them –
Revamp of the Sash Windows Warwickshire Webpage
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Linda Gerrard recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Linda Gerrard’s prospective customers.
Marketing Sash Windows for Linda Gerrard
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Linda Gerrard. We began by putting in place a marketing plan upon consulting with Linda Gerrard.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Warwickshire.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Linda Gerrard profitable.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Linda Gerrard’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Linda Gerrard’s Sash Window Company in Warwickshire
Because of frequent interactions, all our marketing activities reflected the true Linda Gerrard brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Warwickshire Sash Windows Company Promotion in Warwickshire
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Linda Gerrard found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Warwickshire Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Linda Gerrard can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Linda Gerrard claims they have never received a better return on its marketing money. Linda Gerrard is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Linda Gerrard involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Warwickshire. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Linda Gerrard generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Linda Gerrard grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
Call us today to get started
You can contact us at –
Contact us now –
Company website – https://sashwindows-warwickshire.co.uk
Business Contact – Linda Gerrard
Name of Business – Sash Windows Warwickshire
Office Phone – 0800 061 4053
Email Address – contact@sashwindows-warwickshire.co.uk
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