Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. Here is a case study of a project for one of our clients Haringey, a company operating in Haringey.
Lead Generation for Skip Hire Company in Haringey
Haringey offers reliable waste-disposal services to the people of Haringey. Real waste-disposal services in Haringey that are top-notch and trustworthy can be difficult to find. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. Still, there had to be a way to bring customers to Skip Hire Haringey, which offers the first-rate service that other skip hire companies are lacking.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Although the online presence of Haringey had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO strategies for skip hire company in Haringey
Using a content-driven strategy, we set about increasing visits to skip hire’s website. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our approach –
- Promote content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Non-content driven tactic was the second strategy we applied.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Some tactics –
- We took a close look at competitors and came up with keywords, then ran the keywords by Haringey for approval.
- We targeted pages to optimise for the keywords.
- Resolving all issues identified in the SEO audit
- Finally, we got certain keywords that Haringey wanted us to rank for and researched them on Google Keyword Planner.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Haringey in Haringey by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Haringey
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. Our objectives were –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Haringey’s search integration into the site’s configuration. With these improvements, search engines would reliably steer potential customers in Haringey to skip hire’s website. Moving on to the website’s aesthetics, we knew that Haringey needed a more appealing and accessible online presence. By improving the web design the company would have a fresh presence online.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. The results were instant.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. We also improved conversion by 3% once we made the site more accessible by mobile. There was need for Haringey to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. We decided that Haringey brand values needed improvement.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Haringey. Since people who search for skip hire services in Haringey prioritise quick response time and customers service, we established these two qualities as Haringey’s brand values. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
It did not take long, based on our surveys, for the public’s impression of Haringey to improve. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Haringey thought of Haringey as ‘efficient’ and ‘trustworthy’. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months. The starting point of each project for Socialable is to listen to what our clients want and take notes. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
How to get in touch with us –
Contact us now –
Business Web address – https://skiphire-haringey.co.uk
Contact – Craig Cox
Business Name – Haringey
Telephone – 0800 772 3859
Business Email – contact@skiphire-haringey.co.uk
Quick phone consultations can be scheduled by calling 0800 772 3859.
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