Aluminium Windows Glasgow is one of the major aluminium window providers in the Glasgow. They have achieved success and company growth from offline leads and client referrals. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
Even though social media activity increased, customer engagement was at a low level. Aluminium Windows Glasgow felt stuck because of its poor sales conversions. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Current cost per lead and sales were also too high. Aluminium Windows Glasgow’s aluminium windows are strong and durable enough that customers did not need to return, therefore lowering their repeat value. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
They soon realized they needed to get in touch with Socialable in Glasgow to solve these issues. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. Afterward, we began a complete online strategy review – website, search engine optimization, marketing, and more.
Our team was also helped by analyzing Aluminium Windows Glasgow’s buyer persona and suggested ways to adapt to what customers wanted. We carefully created a buyer persona before proceeding. Competitors were also carefully monitored by our team in both Glasgow and abroad. All these and more armed us with enough data to tackle the challenge.
Web Design for Aluminium Window Company
Upon analysis of the website, we discovered their call-to-action feature was not well placed and poorly optimized. We also observed that their messaging did not properly communicate how their technical ability was ideal for customers. We ultimately discovered that a more responsive website and more lead-oriented homepage would be beneficial. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. The call to action was simple but strong and we made the customer feel more comfortable giving their information by displaying prominently various accolades our client had picked up over the years and other credentials that positioned our client as a leader. Two more unique selling propositions were created based on the buyer persona and the prospects our clients were hoping to attract. We were also able to use our best practices developed after spending hundreds of thousands of pounds over the years in making their digital marketing more effective. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
Aluminum Window Company SEO
We created a new search engine optimization strategy that was better targeted to their customer demographics. We were able to come up with many long-tail keywords to improve prospect attraction based on research and analysis. We saw through analysis that though the keywords drew in customers, they were not action-oriented enough and prospective customers did not necessarily take quick and decisive action upon browsing. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Marketing for Aluminium Window Company
We began by creating the most effective marketing plan for Aluminium Windows Glasgow. We ensured that their online marketing campaign was customer and Glasgow-focused by coordinating it so. We improved their social media campaign by creating more engagement.
Social media engagement was enhanced by posting useful comments and addressing customers’ needs. We were able to devise a new campaign, using different target keywords, based on our own time-tested strategy in terms of pay per click marketing. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. Thanks to better social media engagement, we also created different content – interesting articles, videos, and customer testimonials.
Quality Aluminium Window Company Promotions
For Aluminium Windows Glasgow in Glasgow we focused on digital promotion that targeted quality leads. Content marketing, social media pay per click, and search paid traffic were the major components of the promotion. We ran a profitable Google PPC campaign from the start having already developed and optimized the paid search campaigns and the buyer persona. Social media engagement and profitable traffic from social media increased.
In terms of content, apart from creating high-quality content, we also marketed the content and used our relationship with influencers in Aluminium Windows Glasgow niche to bring the content to a wider audience, positioning Aluminium Windows Glasgow as a leader in the field of aluminium window services in Glasgow. We continually increase ROI and adapt to changes in order to keep optimizing the campaign. We ensured that our clients brand voice was as solid online as it is offline. By implementing several different online branding techniques we maximized the chance of our client’s brand being noticed in all our marketing campaigns.
Glasgow Lead Generation for Aluminium Window Services
We coordinated lead generation over many platforms for Aluminium Windows Glasgow. We reduced cost-per-lead by 79% and increased conversion by 81%. We have also increased the number of organic leads by 42%.
These numbers indicate that our client’s funnel is always full, and our created follow-up campaign helps our client sell more aluminium windows. We helped Aluminium Windows Glasgow in Glasgow and beyond make progress with high-quality but low-cost leads that are nurtured with our simple and effective marketing strategy. Sometimes, a needed marketing adjustment is not out of reach. It may just take another set of eyes to pull out an effective addition to your marketing plan.
Contact Details –
Website – https://aluminiumwindows-glagcow.uk
Business Contact – James Gray
Name of Business – Aluminium Windows Glasgow
Phone Number – 0800 772 0298
Company Email Address – contact@aluminiumwindows-glagcow.uk
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