Replacement Windows Manchester, is a replacement window company dedicated to providing top-quality, custom-made replacement windows to customers in Manchester. Replacement Windows Manchester has a relatively successful offline operation in Manchester but needed help translating that success to their online venture. The company needed to expand their reach to as many potential customers as possible online, get quality leads from the new contacts, and translate these leads into conversions.
The Lead Generation Demand
Bring Replacement Windows Manchester into the picture for its target market. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. They have to be convinced that a product or service provider is the one that matches their needs best.
The Objective
Our mission was to completely redo Replacement Windows Manchester’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Lead Generation Strategy by Socialable for Replacement Windows Manchester Manchester
Windows replacement has a relatively low demand frequency. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. This understanding led us to develop a wholesome approach to lead generation for Replacement Windows Manchester in Manchester.
Lead Generation Solution for Replacement Windows Manchester Replacement Windows service Manchester by Socialable
Replacement Windows Business Model
B2C and B2B business models face very different challenges when it comes to lead generation. As a mainly B2C windows replacement company, Replacement Windows Manchester faced the challenge of having to reach and convert enough customers in Manchester – who already have a wealth of options – in order to generate meaningful revenue. And this had to be achieved within the relatively short sales cycle of a typical B2C business. An understanding of the business type helped us to develop the right kind of lead generation plan to reach and convert the right audiences.
Market Research on Replacement Windows in Manchester
Our first step was to conduct a comprehensive market research, both online and offline. Our goals included getting a good grasp of the windows replacement industry in Manchester, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows Manchester the brand of choice during purchase.
Manchester Replacement Windows Website Design
The website of a windows replacement company is their online shop window. Hence, our goal was to design a website that would thoroughly impress potential customers.
Website Structure
The website was designed with ease of use in mind – only distinct, necessary navigations were used. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. We ensured that every page served a specific function, and that they were all similarly structured. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
Website content
The site was full of images of replaced windows by Replacement Windows Manchester in Manchester, to show the company’s quality of service. A video showing the company’s technicians in action in Manchester was also included. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Landing Pages
Simple yet impactful landing pages were created to connect instantly with customers. We created forms visitors were clear about and willing to fill. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Branding for Manchester Windows Replacement
Another major challenge for Replacement Windows Manchester was branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. So, Instead of focus groups and other types of generalized research, we conducted direct research with individuals. We needed to know what exactly consumers in Manchester considered as the ideal replacement windows service. After going through the responses from a wide sample of potential clients in and outside of Manchester, we were able to come up with a brand that both aligns with Replacement Windows Manchester values and resonates with the desired audience.
Manchester Marketing for Replacement Windows
- Webinars
- Blog posts
Through close collaboration with Replacement Windows Manchester, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Principal marketing objectives
The principal marketing objectives for Replacement Windows Manchester were –
- To build a reputation as a credible expert, not just in windows replacement but also in general construction work in Manchester.
- To be seen as a company that understands what its customers really need from a replacement windows service
- To stay in the minds of potential customers so that when they are ready to make a purchase, Replacement Windows Manchester will quickly come to mind.
- To secure and maintain customers’ patronage
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Knowing what the client sought to achieve, we then set out to plan and implement targeted marketing campaigns whose effects were immediately visible.
Promotion of Replacement Windows in Manchester
We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
Manchester Replacement Windows SEO
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Manchester, Replacement Windows Manchester would be one of the top results. Importantly, we were able to optimize Replacement Windows Manchester’s search ranking using both commercial and informational keywords so that Replacement Windows Manchester came up for any search purpose on windows replacement and general building maintenance in Manchester. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Manchester. This paid off.
So far, our lead generation campaign for Replacement Windows Manchester has helped the company to make sales and engage with potential customers. Do you want a lead generation plan that gives maximum return on investment? Contact us now and we’ll work with you to make it happen.
Finding Us –
Website address – https://replacementwindows-manchester.uk
Contact Name – Betty Griffin
Company – Replacement Windows Manchester
Contact Number – 0800 246 5983
Business Email – contact@replacementwindows-manchester.uk
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