Aluminium Windows Southampton is one of the major aluminium window providers in the Southampton. They have achieved success and company growth from offline leads and client referrals. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
Social media platforms from Aluminium Windows Southampton were growing but without impressive engagement. With poor conversions, Aluminium Windows Southampton was stuck. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
Also, cost per lead and sales were too high. Because their aluminium windows are built to last, they have few complaining customers. In order to grow and profit, they needed to either reduce costs per lead or increase conversion, or both.
They reached out to Socialable in Southampton to help with these challenges. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
Along with the above, our team was also analyzing Aluminium Windows Southampton’s buyer persona and “listening” to their prospects and potential customers online. Before proceeding, we took great care in creating a comprehensive buyer persona for our clients. Some of the team also studied the Southampton and beyond competition our client was up against. These factors and more helped us take on the challenge.
Aluminium Window Company Web Design
After we analyzed their website, we discovered that the call-to-action wasn’t clear or well-placed. Also, we found their messaging did not show superior technical ability or prove that their customers would benefit. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. We then went on to create a landing page that was simple and clearly structured with the buyer persona in mind.
We invited the customer to learn more about choosing the right aluminium window that will suit their need. We gave the customer clear information about the client and the credentials they had received over the years making them feel more comfortable about who they were dealing with. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. Before choosing the best converting USP, we employed an A/B split testing method to test the USP’s on different pages.
SEO for Aluminium Window Company
A new search engine strategy was created based on customer demographics. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. Apart from creating a plan that would target new keywords, we attached another landing page and call to action to the content that was already doing well on the search engines, with the aim of attracting those visitors and nurturing them with a new set of email campaign that took into consideration the stage the prospect were at, and to gradually get them to a stage where they are ready to buy.
Marketing Aluminium Window Company
We began by creating the most effective marketing plan for Aluminium Windows Southampton. We made sure that the Aluminium Windows Southampton online marketing campaign was customer-centric and focused on Southampton. We stepped up social media campaign with the aim of creating social engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. We redesigned the campaign to improve pay per click marketing by making a new list of keywords to target based on our time-tested strategy. We thoroughly assess customer engagement data and how many leads and calls were generated from each page after sending traffic to two different landing pages. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Aluminum Window Company Promotion
For Aluminium Windows Southampton in Southampton we focused on digital promotion that targeted quality leads. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Thanks to the traffic from social media, engagement levels increased significantly.
Aluminium Windows Southampton is now a leader of aluminium window services in Southampton because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continually increase ROI and adapt to changes in order to keep optimizing the campaign. Already solid offline, we made sure our client’s brand voice was also solid online. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Effective Lead Generation for Southampton Aluminium Window Services
We harmonized lead generation across several platforms for Aluminium Windows Southampton to achieve maximum results. The cost per lead came down by a staggering 79% while conversion increased by 81%. Organic leads have increased by 42% so far.
These numbers indicate that our client’s funnel is always full, and our created follow-up campaign helps our client sell more aluminium windows. We have helped many companies like Aluminium Windows Southampton in Southampton and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. Boosting marketing performance is not something that is out of reach. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.
Contact Details –
Company website – https://aluminiumwindows-southampton.uk
Name – Steven Rolland
Company Name – Aluminium Windows Southampton
Telephone – 0800 772 0298
Company Email – contact@aluminiumwindows-southampton.uk
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