Since Socialable took over their marketing, Gloria Taylor has become one of the leading businesses for sash window services in Staffordshire. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Staffordshire, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Gloria Taylor’s strong online presence failed to produce significant engagement amongst its audience in Staffordshire.
When Gloria Taylor hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Gloria Taylor’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Gloria Taylor customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Staffordshire. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Gloria Taylor to help it become a major player in Staffordshire. We also observed customer preferences and demographics for Gloria Taylor had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Gloria Taylor’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Gloria Taylor’s conversion by 103%. Below are a few of them –
Sash Windows Staffordshire Website Re-design
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Gloria Taylor recreate their landing page to be more relevant to their marketed products.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Gloria Taylor’s prospects liked the offer that we created.
Sash Windows Marketing outline for Gloria Taylor
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Gloria Taylor.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Staffordshire.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Gloria Taylor benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
SEO
We performed an on-site and off-site search engine optimization for Gloria Taylor. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. Gloria Taylor site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Gloria Taylor Sash Window Branding Activity in Staffordshire
Because of frequent interactions, all our marketing activities reflected the true Gloria Taylor brand character. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Staffordshire Sash Windows in Staffordshire
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Gloria Taylor found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Gloria Taylor Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Gloria Taylor can now get very good referrals and highly-qualified leads in Staffordshire apart from creating meaningful engagement on social media. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Gloria Taylor testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Gloria Taylor has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for Gloria Taylor by curating engaging and relevant content that positions Gloria Taylor as a popular player in the Sash window industry in Staffordshire and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Gloria Taylor’s profits by selling more sash windows at a cheaper cost per lead. Like Gloria Taylor, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
Give us a call and we will start right away
You can contact Sash Windows Staffordshire on –
Contact us now –
Company website – https://sashwindows-staffordshire.co.uk
Business Contact – Gloria Taylor
Business Name – Sash Windows Staffordshire
Main Phone – 0800 061 4053
Email Address – contact@sashwindows-staffordshire.co.uk
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