Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. Here is a case study of a project for one of our clients Bedfordshire, a company operating in Bedfordshire.
Bedfordshire Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. Bedfordshire businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We needed a way to bring the high-quality skip hire services of Skip Hire Bedfordshire to the attention of customers in Bedfordshire.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Bedfordshire. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
Skip hire company in Bedfordshire – SEO techniques
Using a content-driven strategy, we set about increasing visits to skip hire’s website. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method is simple –
- Make content that attracts backlinks
The objective of this strategy is to increase the authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. Non-content driven tactic was the second strategy we applied.
This method was not based on the creation or promotion of any content. Rather, it centres on optimising online material for specific keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Our tactics included –
- We optimised keyword use on certain webpages.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- Continuous acquisition of relevant backlinks until the client ranked
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Bedfordshire would use to complete a search. The result – We immediately augmented skip hire’s leads in Bedfordshire by 230%. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
Web Design for skip hire in Bedfordshire
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. These were our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Now, potential customers in Bedfordshire would easily find skip hire’s website when searching online. What Bedfordshire needed, style-wise, was a site that communicated and connected better with their target audience. By improving the web design the company would have a fresh presence online.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. All these aspects were brought together in order to give the website a complete overhaul. Success followed immediately.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. There was need for Bedfordshire to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The point of the positioning strategy would be to assure customers thaT Bedfordshire is an efficient and reliable service in Bedfordshire. Since people who search for skip hire services in Bedfordshire prioritise quick response time and customers service, we established these two qualities as Bedfordshire’s brand values. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Thanks to this campaign, as our tests have shown, the perceived impressions of Bedfordshire improved almost immediately. Many Bedfordshire residents found Bedfordshire to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Alongside an increase in conversion rates in recent months, Bedfordshire’s lead generation has grown by 30%.
Why are Socialable’s skip hire campaigns in Bedfordshire so successful?
Our first step with every project is to sit down with our clients and listen closely to their needs. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Every member of the team contributes their quota towards resolving the problem and making your business successful.
Get in touch with us through if you’d like to talk to us –
Contact us now –
Website address – https://skiphire-bedfordshire.co.uk
Name – Thomas Moore
Name of Business – Bedfordshire
Office Phone – 0800 772 3859
Contact Email – contact@skiphire-bedfordshire.co.uk
To schedule a quick consultation, call on 0800 772 3859.
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