Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. As a case study, let’s take a look at the work we did for East London a skip hire company operating in East London.
Our Lead Generation Campaign for a Skip Hire Company in East London?
Nature of Business – East London offers top-notch services to assist people eliminate waste materials. It can be difficult for the residents and businesses of East London to find dependable, high-quality waste-disposal services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire East London, the skip hire company.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Though East London was already a recognizable service provider in East London, online engagement and conversion were still lacking. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
What SEO techniques did we employ for skip hire company in East London?
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. This is our preferred strategy, although it requires significant resources, time and effort. This is our basic method –
- Promote content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Next, Socialable developed a non-content-driven strategy.
This method was not based on the creation or promotion of any content. Rather, we optimized a number of WebPages for intended keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Here are the tactics we used –
- Optimising target pages for those keywords
- We targeted pages to optimise for the keywords.
- Continuous acquisition of relevant backlinks until the client ranked
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The result – We immediately augmented skip hire’s leads in East London by 230%. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in East London
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. The following were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating East London’s search integration into the site’s configuration. With these improvements, search engines would reliably steer potential customers in East London to skip hire’s website. In terms of style, East London needed a website that connected and communicated better with the targeted audience. The improved web design would also give it a refreshed online presence.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. All these aspects were brought together in order to give the website a complete overhaul. We saw results right away.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. We needed to give East London a look that online visitors would recognise as trustworthy and authoritative. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of East London in East London. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Thanks to this campaign, as our tests have shown, the perceived impressions of East London improved almost immediately. A significant percentage of people questioned in East London believed East London to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. East London has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website. We begin all our projects by first listening to customers and noting their every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. All team members contribute their quota towards solving issues and ensuring your business is a success.
Get in touch with us through if you’d like to talk to us –
Get in touch –
Business Web address – https://skiphire-east-london.co.uk
Contact Name – Marilyn Patterson
Company Name – East London
Main Phone – 0800 772 3859
Email Address – contact@skiphire-east-london.co.uk
Quick phone consultations can be scheduled by calling 0800 772 3859.
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