Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following is a project case study for Kettering (a skip hire company) we’ve engaged with in Kettering.
Lead Generation for Skip Hire Company in Kettering
Business Type – Kettering provides quality services to help people get rid of their waste materials. Kettering businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How could we connect Skip Hire Kettering, an original skip hire company, with these skeptical customers?
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Kettering. Although the online presence of Kettering had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
Skip hire company in Kettering – SEO techniques
Skip Hire Kettering needed to draw more people to their website, so we started with a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. Our method –
- Use content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. The second strategy Socialable applied was non-content driven strategy.
Just like the strategy’s name implies, we didn’t make or advertise content. Rather, we optimized a number of WebPages for intended keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Some tactics –
- Optimising target pages for those keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Resolving all issues identified in the SEO audit
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The Result – Immediate 240% rise in lead volume for the company in Kettering. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in Kettering
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. The following were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Kettering’s search integration into the site’s configuration. With these improvements, search engines would reliably steer potential customers in Kettering to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. We wanted to bring back skip hire’s online presence in Kettering through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. When all of these elements were brought together it gave the website a complete makeover. The results were immediate.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. Conversion rates improved by 3% following accessibility on new mobile platforms. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of Kettering in Kettering. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
It didn’t take long for those tests to increase the popularity of Kettering. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Kettering thought of Kettering as ‘efficient’ and ‘trustworthy’. Alongside an increase in conversion rates in recent months, Kettering’s lead generation has grown by 30%.
Keys to Socialable’s success with skip hire campaigns in Kettering
We begin all our projects by first listening to customers and noting their every point. Our attention to detail may be described as meticulous but it gets the job done. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Every member of the team contributes their quota towards resolving the problem and making your business successful.
You can contact us here –
Contact details –
Website address – https://skiphire-kettering.co.uk
Name – Roger Anderson
Company Name – Kettering
Telephone – 0800 772 3859
Contact Email – contact@skiphire-kettering.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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