Socialable has helped Clarence Cook become one of the competitive players in the Warrington sash window industry. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Warrington, but they were losing ground to their competition. Their search engine ranking also dropped significantly, so they decided to do something about it. Their obtained leads were not the right target. Clarence Cook’s strong online presence failed to produce significant engagement amongst its audience in Warrington.
When Clarence Cook hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Clarence Cook buyer persona. We examined their digital marketing campaign.
Because Clarence Cook’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Ever since we started offering lead generation services in Warrington , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Clarence Cook’s marketing strategy to boost their business in Warrington. We also observed customer preferences and demographics for Clarence Cook had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Clarence Cook’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Clarence Cook conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Website Enhancement
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Clarence Cook’s prospects liked the offer that we created.
Sash Windows Marketing outline for Clarence Cook
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Clarence Cook were guided by this principle. We began by putting in place a marketing plan upon consulting with Clarence Cook.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Warrington.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Clarence Cook profitable.
SEO
We performed an on-site and off-site search engine optimization for Clarence Cook. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Warrington
We always consulted with Clarence Cook and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Warrington Sash Windows in Warrington
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Warrington Sash Windows in Warrington
Clarence Cook has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Clarence Cook is now able to get highly-qualified leads in Warrington and very good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Clarence Cook testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Clarence Cook is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Clarence Cook by creating engaging and relevant content that not only ranks Clarence Cook higher on Google and bringing in leads, but also puts Clarence Cook in a position to lead in the Sash window industry in Warrington. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Clarence Cook generate significant profits by increasing the sale of its sash windows at lower costs per lead. Like Clarence Cook, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can deliver meaningful leads that convert to sales for your business.
Call us today to get started
The following means can be used to contact Sash Windows Warrington –
Contact us now –
Website address – https://sashwindows-warrington.co.uk
Name of Contact – Clarence Cook
Company Name – Sash Windows Warrington
Office Phone – 0800 061 4053
Company Email Address – contact@sashwindows-warrington.co.uk
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