Socialable has helped Nicole Edwards become one of the competitive players in the Worcestershire sash window industry. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Worcestershire, but couldn’t beat their competitors. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they received were the wrong targeted group. Nicole Edwards clearly had a visible online presence, but engagement with customers in Worcestershire was poor.
Upon consulting with Nicole Edwards, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Nicole Edwards buyer persona. Their online marketing techniques were analysed by our team.
Since Nicole Edwards already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. We’ve always been customer-centric since we launched lead generation services in Worcestershire. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We used this marketing technique for Nicole Edwards to make them one of the leading players in Worcestershire. One of the findings we made was Nicole Edwards’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Nicole Edwards’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Nicole Edwards conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Nicole Edwards –
Revamp of the Sash Windows Worcestershire Webpage
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Our team also suggested Nicole Edwards recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Nicole Edwards’s prospects.
Nicole Edwards’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Nicole Edwards were guided by this principle. After a consultation with Nicole Edwards, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Worcestershire.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Nicole Edwards profitable.
Search Engine Marketing
For Nicole Edwards, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Nicole Edwards in Worcestershire
We were always consulting with Nicole Edwards and making sure we stay true to the brand in all aspects. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Worcestershire Sash Windows in Worcestershire
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Nicole Edwards Sash Window Lead Generation
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Nicole Edwards can now get top-quality leads in Worcestershire. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Nicole Edwards says its investment on marketing dollars have never given them better return. By using the longtail keywords from our research, Nicole Edwards has maintained a front page search position and an influx of valuable organic leads. Nicole Edwards believes it is in a leading position in the Worcestershire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The fact is that we helped Nicole Edwards to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Nicole Edwards to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
Call us today to get started
You can contact us at –
Contact Details –
Business Web address – https://sashwindows-worcestershire.co.uk
Business Contact – Nicole Edwards
Company Name – Sash Windows Worcestershire
Main Phone – 0800 061 4053
Email Address – contact@sashwindows-worcestershire.co.uk
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