Drainage Norfolk, a drainage company in Norfolk was keen to build up their local clientele in Norfolk and nearby areas. To do this, they ran a targeted lead campaign with Socialable. An efficient and intelligent lead generation campaign could not be run in-house within the required timeframe, even though the company was clear on what it wished to achieve.
Lead Generation Targets for Drainage Company at Norfolk
- To generate interest resulting in more people enquiring about their services.
- To have more people use their website.
- To have more followers on social media
At Socialable, we have a tried and tested lead generation methods for drainage companies in Norfolk, which have worked in the past and thus we were the logical choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Designing a website for our drainage company in Norfolk
After analysing Drainage Norfolk’s website, https://drainage-norfolk.uk, we pointed out several changes that had to be effected to improve the appeal of the website and improve accessibility. The website was redesigned with a fresh look by our team and was optimised for use on mobile devices.
The strategy for the SEO of Norfolk based drainage company, Drainage Norfolk.
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Below are some of the steps we took.
We did three things to help us develop a knowledge of the keywords being used by the targeted users of Drainage Norfolk in Norfolk.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. The answers potential customers seek over the phone are usually the same that they look for online.
The keywords that were already bringing internet users to Drainage Norfolk’s website were also analysed. This gave us an understanding of the successful keywords, the semi-successful keywords, and the keywords which were non-functional.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Norfolk in the Norfolk area.
Repair of site-architecture – On analysis of the organisation of the Drainage Norfolk website, we found that several copies of some pages appeared under different URLs. The pages were merged and URLs redirected where necessary. Pages that showed the 403 Error were either removed or repaired.
Larger drainage companies already dominated the leads from Norfolk which Drainage Norfolk was targeting. Search terms that pointed to Norfolk and surrounding suburbs became the main area of focus. Therefore, strong rankings were given in searches by relevant people. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. Geo-targeted keywords in links’ anchor text that pointed back to the Drainage Norfolk page were included, where applicable, in articles that were published on affiliate sites. On the Drainage Norfolk Google Places page, we added photos of drainage company staff at work in Norfolk, short description featuring the right keywords, address, contact numbers and page URL. A profile was created on the main local business listings pages in Norfolk, while old ones were upgraded for local search engines listings.
Digital-Marketing Strategy for Drainage Company Drainage Norfolk in Norfolk.
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Norfolk. Some of the strategies we used are outlined below.
Content marketing – Drainage Norfolk’s digital marketing campaign relied on content marketing. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Norfolk’s blog and for use on websites where we could post as guests.
Using our efficient social media techniques, we were able to increase the following of Drainage Norfolk on both Twitter and Facebook. The improved visibility had a positive impact.
Social media advertising – Drainage Norfolk had previously been unable to effectively utilise its social media budget. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. Traffic was directed to the Drainage Norfolk website through the effective use of both the desktop and the mobile platform.
Branding for Drainage Company in Norfolk
Improvements to Drainage Norfolk’s branding were made using two major techniques. To begin, we made sure all platforms were equal. To do this, we redesigned the company’s website, logo, and staff outfits. Also, we advised them in their choice of branding.
Results
We were able to establish Drainage Norfolk as a reputable drainage company, findable both online and offline in the Norfolk area. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. Drainage Norfolk’s office also noticed an increase in customer interest and leg traffic of 35%. This was accompanied by a 400% increase in Facebook and Twitter followers. Is your drainage company in Norfolk looking to generate parallel lead generation outcomes? Get in touch with Socialable now to talk to our professional team and begin the consultation process. Call us on 0800 061 4703 today.
Contact Details –
Company website – https://drainage-norfolk.uk
Contact Name – Katherine Hill
Company Name – Drainage Norfolk
Main Phone – 0800 061 4703
Contact Email – contact@drainage-norfolk.uk
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