Since Socialable took over their marketing, Elizabeth Hall has become one of the leading businesses for sash window services in Basildon. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Basildon was unsuccessful, and their competition was winning. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Elizabeth Hall’s strong online presence failed to produce significant engagement amongst its audience in Basildon.
When Elizabeth Hall hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Elizabeth Hall’s buyer persona. Their online marketing techniques were analysed by our team.
Since Elizabeth Hall already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Basildon. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Elizabeth Hall to help it become a major player in Basildon. One of the findings we made was Elizabeth Hall’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Elizabeth Hall’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Elizabeth Hall conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Elizabeth Hall recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Elizabeth Hall target audience found our video appealing.
Elizabeth Hall’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Elizabeth Hall.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Basildon.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Elizabeth Hall profitable.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Elizabeth Hall’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Elizabeth Hall’s website.
Sash Windows Branding Campaign in Basildon for Sash Windows Basildon in Basildon
Our strategies were consistent with Elizabeth Hall’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Elizabeth Hall
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Elizabeth Hall was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Elizabeth Hall
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Elizabeth Hall is now able to get highly-qualified leads in Basildon and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Elizabeth Hall says its investment on marketing dollars have never given them better return. Elizabeth Hall is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Elizabeth Hall by creating engaging and relevant content that not only ranks Elizabeth Hall higher on Google and bringing in leads, but also puts Elizabeth Hall in a position to lead in the Sash window industry in Basildon. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Elizabeth Hall to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Elizabeth Hall is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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