At Socialable, we have helped Donna Terry become a recognizable brand in the Bootle sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. Donna Terry’s strong online presence failed to produce significant engagement amongst its audience in Bootle.
Socialable’s first step, when consulted by Donna Terry to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Donna Terry’s target audience. We examined their digital marketing campaign.
Since Donna Terry already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Bootle , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Donna Terry noticed a major spike in their business activity when we applied this practice to their strategy. Another observation we made was Donna Terry hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Donna Terry competitors were exploiting the lapses with a well-focused unique selling proposal. Our applied technique increased Donna Terry’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Donna Terry –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Donna Terry recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Donna Terry audience.
Marketing Sash Windows for Donna Terry
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Donna Terry.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Bootle was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Donna Terry profitable.
For Donna Terry, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Donna Terry’s website.
Sash Windows Branding Campaign in Bootle for Sash Windows Bootle in Bootle
We made sure we stayed true to the brand in all aspects as we always consulted with Donna Terry. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Bootle Sash Windows in Bootle
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Donna Terry found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Donna Terry Sash Windows
Since we started managing their account, Donna Terry has recorded tremendous success in lead generation from different platforms. Apart from creating meaningful engagement on social media, Donna Terry is now able to get highly-qualified leads in Bootle and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Donna Terry claims they have never received a better return on its marketing money. Donna Terry is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Donna Terry involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Bootle. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Donna Terry to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Donna Terry to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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