Bristol Drainage is a drainage company located in Bristol who wanted to gain more local clients in the Bristol area. To do this, they ran a targeted lead campaign with Socialable. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Bristol Lead Generation Aims for Drainage Company
- To get more inquiries into the company.
- To have more people use their website.
- To increase their social media presence.
We have previously developed and tested reliable lead generation methods for drainage companies in Bristol, making us the best option. Due to our experience as a lead generation company able to work within set time limits, we began, at once, to prepare a course of action that would yield the best results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Design for Drainage Company Website in Bristol
We analysed https://bristol-drainage.uk, the website of Bristol Drainage, and identified a number of changes which we would make to increase ease of use and functionality. Our team updated the websites interface and made the mobile version of the site more accessible and easier to use.
SEO strategy for Drainage Company Bristol Drainage in Bristol
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. We began work on optimising the business’ search engine visibility. A few of the steps that we took are explained below –
Keyword research – Three things were done in order to understand what keywords potential customers in Bristol used in their research.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. In general, there is a correlation between the questions customers ask and what they search for online.
The keywords that were already bringing internet users to Bristol Drainage’s website were also analysed. An appreciation was gained for the search terms that were already yielding the desired results, the search terms for which the company had authority and the search terms on which work still needed to be done.
Keyword research tools at our disposal were also used to help Bristol Drainage reach its goal of generating new leads that relate to drainage in Bristol.
After analysing Bristol Drainage’s website, we realised that numerous copies of some pages were available under different URL’s. We consolidated the pages into and redirected URLs where necessary. 403 Error pages were also removed or repaired.
Larger drainage companies already dominated the leads from Bristol which Bristol Drainage was targeting. Search terms that pointed to Bristol and surrounding suburbs became the main area of focus. This would give strong rankings in relevant searches even if the keywords weren’t the broadest large-traffic ones. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. To the Bristol Drainage Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in Bristol. To make sure local search engine listings were optimised, we found all the major business pages in Bristol, created profiles on each one, and updated old profiles.
Strategy for digital marketing of Bristol Drainage in Bristol.
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Bristol Drainage. Some of the processes we engaged in are covered below.
A major part of the Bristol Drainage digital marketing campaign was content marketing. A plan for the regular production of content for Bristol Drainage’s blog and affiliate sites was developed by Socialable.
Using our efficient social media techniques, we were able to increase the following of Bristol Drainage on both Twitter and Facebook. The improved engagement on social media led to more impressions.
Social media advertising – Bristol Drainage didn’t know how to put their social media advertising budget to efficient use. After determining the appropriate audience, Socialable decided to use the social media advertising budget to drive a Facebook campaign. The campaign was run on both desktop and mobile channels, driving traffic to Bristol Drainage website.
Bristol branding for Drainage Company
There were two ways which we helped Bristol Drainage improve branding. The first involved the creation of consistency on all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. Also, we advised them in their choice of branding.
Results
Using our lead generation strategy, we were able to establish the Bristol Drainage presence both online and offline among clients looking for drainage solutions in Bristol. In the final week of our campaign, a 140% rise in organic website traffic was visible. A 75% increase in requests for online quotes was noted and phone calls rose by 43%. Leg traffic to Bristol Drainage’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Is your drainage company in Bristol looking to generate parallel lead generation outcomes? We are able to begin the consultation process as soon as you contact us. Call us now on 0800 061 4703.
Contact Details –
Website – https://bristol-drainage.uk
Contact – Richard Rolland
Company Name – Bristol Drainage
Office Phone – 0800 061 4703
Business Email – contact@bristol-drainage.uk
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