Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. As a case study, let’s take a look at the work we did for Derby a skip hire company operating in Derby.
Lead Generation for Skip Hire Company in Derby
Derby offers reliable waste-disposal services to the people of Derby. It can be difficult for the residents and businesses of Derby to find dependable, high-quality waste-disposal services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We needed a way to bring the high-quality skip hire services of Skip Hire Derby to the attention of customers in Derby.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Although the online presence of Derby had been established there was much room for improvement where customers could be engaged and eventually converted. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Derby skip hire company – SEO Techniques used
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. Our approach –
- Use content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. The more website authority they had, the easier it was to rank for keywords. Next, Socialable developed a non-content-driven strategy.
Like the name implies, we did not create or promote any content. Rather, it centres on optimising online material for specific keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Some tactics –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- We resolved the problems identified in the SEO audit.
- Finally, we got certain keywords that Derby wanted us to rank for and researched them on Google Keyword Planner.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Derby would use to complete a search. The Result – Immediate 240% rise in lead volume for the company in Derby. Organic search has risen by 70.83% since the campaign was launched.
Skip hire in Derby – Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. The following were our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Derby to the general site structure. People in Derby looking for Derby’S skip hire services on their website would easily find needed information. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. The improved web design would also give it a refreshed online presence.
We identified photography and typography as areas where we could effectively manage the brand’s look. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. When all of these elements were brought together it gave the website a complete makeover. The results were immediate.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. We also improved conversion by 3% once we made the site more accessible by mobile. There was need for Derby to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of Derby in Derby. We identified customers service and speedy response time as Derby’s primary brand values, since potential customers primarily search for these qualities in skip hires. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It did not take long, based on our surveys, for the public’s impression of Derby to improve. A large number of people in Derby when questioned thought that Derby was efficient and trustworthy based on what they stated in their messages. Alongside an increase in conversion rates in recent months, Derby’s lead generation has grown by 30%.
What makes our campaigns for Skip hire in Derby a success?
At Socialable we start each project by listening to our clients and taking down every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
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