Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following case study will examine the services performed for CHerefordshire located in Herefordshire.
Herefordshire Skip Hire Company Lead Generation
Nature of Business – Herefordshire offers top-notch services to assist people eliminate waste materials. It is often hard for both individuals and businesses in the Herefordshire area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. How could we connect Skip Hire Herefordshire, an original skip hire company, with these skeptical customers?
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. The company’s online presence within Herefordshire was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
What SEO techniques did we employ for skip hire company in Herefordshire?
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our basic method –
- Attract backlinks through content
This strategy has a simple objective and that is to increase skip hire’s website authority. The more website authority they had, the easier it was to rank for keywords. Non-content driven tactic was the second strategy we applied.
This method was not based on the creation or promotion of any content. Rather, it centres on optimising online material for specific keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Here are some of our tactics –
- We optimised keyword use on certain webpages.
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We resolved the problems identified in the SEO audit.
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Herefordshire would use to complete a search. The result – Skip hire’s lead volume in Herefordshire instantly increased by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
How did we improve the web design for skip hire in Herefordshire?
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The objectives we had were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. Anyone in Herefordshire who was interested in the services that Herefordshire offers could find the information that they need with ease on the new website. Moving on to the website’s aesthetics, we knew that Herefordshire needed a more appealing and accessible online presence. By improving the web design the company would have a fresh presence online.
We identified photography and typography as areas where we could effectively manage the brand’s look. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. We saw results right away.
Due to the new look and easier navigation, website engagement rose by 24%. Conversion rates improved by 3% following accessibility on new mobile platforms. Our branding team at Socialable recognised that the most important traits for Skip Hire Herefordshire to communicate to potential customers were trustworthiness and authority. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The point of the positioning strategy would be to assure customers thaT Herefordshire is an efficient and reliable service in Herefordshire. Since people who search for skip hire services in Herefordshire prioritise quick response time and customers service, we established these two qualities as Herefordshire’s brand values. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. A significant percentage of people questioned in Herefordshire believed Herefordshire to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months. From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
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