Case Studies

A recent survey of small business owners revealed that a third saw sales and marketing as an area of weakness in their company. These skills are vital to success but many small firms do not have the budget to employ a dedicated marketing department. Here are the core sales and marketing skills for small and medium sized business owners, as

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The principals we apply to our business we also apply to our people. At Qualifa we are ambitious, adventurous and we want to connect the world. We are a unique and exceptional global business with offices across APAC, EMEA and North America. We find markets, explore them, then lay down roots. Wherever we place a new footprint we find new

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The term ‘transpromo’ is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses ’transpromo’ and how smaller businesses can benefit. What is it? ‘Transpromo’ is the fast-growing practice of adding promotional messages and advertisements to mandatory transactional communications (so called because the document is a cross between a ‘transactional’ bill

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