Billy Howard is now a major player in the sash window industry in Cheshire, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Cheshire was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. Billy Howard’s strong online presence failed to produce significant engagement amongst its audience in Cheshire.
After consulting with Billy Howard, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Billy Howard buyer persona. We performed a re-assessment of their online marketing campaigns.
Since Billy Howard already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Cheshire. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
We applied this to Billy Howard’s marketing strategy to boost their business in Cheshire. We also observed customer preferences and demographics for Billy Howard had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Billy Howard’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Billy Howard conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Billy Howard –
Sash Windows Cheshire Website Re-design
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Billy Howard target audience found our video appealing.
Marketing Sash Windows for Billy Howard
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Billy Howard. We began by putting in place a marketing plan upon consulting with Billy Howard.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Cheshire.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Billy Howard’s business.
Search Engine Results Pages Enhancement for Sash Windows Cheshire in Cheshire
We performed an on-site and off-site search engine optimization for Billy Howard. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Cheshire for Sash Windows Cheshire in Cheshire
Because of frequent interactions, all our marketing activities reflected the true Billy Howard brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Billy Howard
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Billy Howard found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Billy Howard Sash Windows
Since we started managing their account, Billy Howard has recorded tremendous success in lead generation from different platforms. Billy Howard can boast of getting valuable leads in Cheshire, in addition to interacting positively on social media and enjoying good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Billy Howard claims they have never received a better return on its marketing money. Billy Howard is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Billy Howard by creating engaging and relevant content that not only ranks Billy Howard higher on Google and bringing in leads, but also puts Billy Howard in a position to lead in the Sash window industry in Cheshire. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Billy Howard to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Like Billy Howard, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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