Drainage Shropshire is a drainage company located in Shropshire who wanted to gain more local clients in the Shropshire area. They decided to work with Socialable to run a targeted lead generation campaign. While clear on its objectives, the company did not have the required skills and resources to conduct a well-organised lead generation drive within the set timeline.
Shropshire Lead Generation Aims for Drainage Company
- To raise the number of requests for information
- To have more people use their website.
- To have more followers on social media
We have previously developed and tested reliable lead generation methods for drainage companies in Shropshire, making us the best option. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Design for Drainage Company Website in Shropshire
After analysing https://drainageshropshire.uk, which is the website belonging to Drainage Shropshire, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
SEO Optimisation Plan for Drainage Company in Shropshire
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Following is a summary of a number of the processes we used.
Keyword research – To understand what keywords the audience in Shropshire being targeted by Drainage Shropshire used in their research, we did three things.
To begin, we tried to understand the questions asked by previous customers by talking with the company. The answers potential customers seek over the phone are usually the same that they look for online.
Secondly, we looked to at the natural search keywords that were already bring traffic to the Drainage Shropshire site. This gave us an understanding of the successful keywords, the semi-successful keywords, and the keywords which were non-functional.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage Shropshire website in Shropshire.
Repair of site-architecture – On analysis of the organisation of the Drainage Shropshire website, we found that several copies of some pages appeared under different URLs. We redirected URL’s where necessary and combined pages where possible. We also fixed or deleted any 403 Error pages that existed.
Inclusion of geo-keywords within website content – Shropshire, which Drainage Shropshire was targeting for leads, already had well-known companies dominating the market. This meant that the team focused on targeting keywords that pointed to Shropshire and towns and suburbs close by. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Improvements in off-site SEO factors – Here at Socialable we understand the importance of off-site SEO factors such as link building, Google Places presence and local search listings presence. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://drainageshropshire.uk. Photos of the drainage company staff at work in Shropshire were added to Drainage Shropshire’s Google Places page, along with a short description that had the proper keywords, their address, contact numbers and page URL. We also created profiles on the major business listing pages in Shropshire, and updated old ones with good keywords to ensure local search engine optimisation.
Drainage Shropshire Digital-Marketing strategy in Shropshire
To further spread word about Drainage Shropshire, we used digital marketing strategies that are best suited for attracting local leads in the drainage niche. Below are a number of these processes.
A major part of the Drainage Shropshire digital marketing campaign was content marketing. Using a specially designed content generation strategy, we ensured a steady stream of articles and posts for the Drainage Shropshire blog and other sites.
Promotion on social media – Our polished social media engagement techniques resulted in the growth of Drainage Shropshire’s following on Twitter and Facebook. This increase in followers led to more impressions among the local community.
Drainage Shropshire struggled with the efficient use of their social media advertising budget. Socialable helped them to analyse both channels and target audience demographic and put the social media advertising budget on a Facebook campaign. The company’s website received more visitors following a campaign that was designed to run on both mobile and desktop channels.
Shropshire branding for Drainage Company
Two strategies were employed to assist Drainage Shropshire with improvements to its brand. The first thing we did was make sure that the sites were all the same. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. Socialable also assisted the company in the choosing of branded merchandise.
Our lead generation strategy helped establish Drainage Shropshire as a brand visible online and offline for customers looking for reputable drainage companies in Shropshire. Organic website traffic had risen by 140% at the end of our lead generation campaign. Online quote requests increased by 75% and phone calls during work hours increased by 43%. Leg traffic to Drainage Shropshire’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Do you want such lead generation results for your drainage company in Shropshire? Call Sociable to begin consultations today. Call 0800 061 4703 today.
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