Drainage Warwickshire, a drainage company in Warwickshire was keen to build up their local clientele in Warwickshire and nearby areas. To achieve this target, Drainage Warwickshire decided that it was a good idea to use the targeted lead campaign offered by Socialable. While clear on its objectives, the company did not have the required skills and resources to conduct a well-organised lead generation drive within the set timeline.
Drainage Warwickshire goals for the lead generation campaign in Warwickshire
- To generate more queries
- To increase the number of website users.
- To increase their social media presence.
Sociable’s lead generation methods for drainage companies in Warwickshire are proven and have worked in the past, which made us the best option. As a lead generation company that is knowledgeable, comfortable working with tight deadlines, and able to meet goals consistently, we knew that the first step of action was to create a detailed plan. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Design for Drainage Company Website in Warwickshire
Following a study of Drainage Warwickshire’s website, a number of changes were proposed for the improvement of its appeal and ease of access. A contemporary, mobile-friendly interface was created by our design team.
SEO strategy for Drainage Company Drainage Warwickshire in Warwickshire
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. We therefore took the necessary steps to improve the search engine friendliness of https://drainagewarwickshire.uk. Following is a summary of a number of the processes we used.
Keyword research – To understand what keywords the audience in Warwickshire being targeted by Drainage Warwickshire used in their research, we did three things.
To begin, we tried to understand the questions asked by previous customers by talking with the company. The questions they ask when calling are usually similar to search terms online.
Also examined were the keywords that had already been bringing traffic to Drainage Warwickshire’s website. In this way, an understanding was gained of the keywords that were already drawing users to the site, those for which the company had some authority and those on which improvements could be made.
Keyword research tools at our disposal were also used to help Drainage Warwickshire reach its goal of generating new leads that relate to drainage in Warwickshire.
When we analysed the Drainage Warwickshire website, we realised that a number of the pages could be found under different URL’s. We redirected URL’s where necessary and combined pages where possible. We removed or repaired all 403 Error pages.
Addition of geo-keywords to site content – Drainage Warwickshire was targeting leads from Warwickshire and nearby areas but the largest drainage companies already dominated search in this niche. For this reason, our team made use of keywords which were specific to Warwickshire and surrounds. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. Geo-targeted keywords in links’ anchor text that pointed back to the Drainage Warwickshire page were included, where applicable, in articles that were published on affiliate sites. On the Drainage Warwickshire Google Places page, we added photos of drainage company staff at work in Warwickshire, short description featuring the right keywords, address, contact numbers and page URL. For local search engine listings we created a profile on all the major local business listings pages in Warwickshire and updated old ones with the right keywords.
Drainage Company Drainage Warwickshire’s Digital-Marketing Scheme in Warwickshire
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Drainage Warwickshire. A few of the actions that were taken are described below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Warwickshire. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Warwickshire’s blog and for use on websites where we could post as guests.
Promotion on social media – Our polished social media engagement techniques resulted in the growth of Drainage Warwickshire’s following on Twitter and Facebook. This increase in followers led to more impressions among the local community.
Drainage Warwickshire struggled with the efficient use of their social media advertising budget. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. Advertising was optimised for use on both mobile and desktop devices, which helped drive traffic towards the company’s website.
Warwickshire branding for Drainage Company
Improvements to Drainage Warwickshire’s branding were made using two major techniques. The first involved the creation of consistency on all platforms. This involved the selection of a new brand colour that matched the website theme, as well as the redesign of both the logo and staff uniforms. We also helped the company to settle for choices of branded merchandise.
What our Lead Generation Strategy Achieved
Using our lead generation strategy, we were able to establish the Drainage Warwickshire presence both online and offline among clients looking for drainage solutions in Warwickshire. A rise of 140% in organic website traffic was experienced in the last week of our lead generation campaign. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. Leg traffic to Drainage Warwickshire’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Do you want similar results for your company in Warwickshire? We are able to begin the consultation process as soon as you contact us. Phone us today at 0800 061 4703.
Get in touch –
Website address – https://drainagewarwickshire.uk
Contact Name – Theresa Powell
Company Name – Drainage Warwickshire
Phone Number – 0800 061 4703
Company Email Address – contact@drainagewarwickshire.uk
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