Our marketing team at Socialable has built the Harold Summer brand to notable standards in the sash window industry, Basingstoke. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. The poor engagement of Harold Summer’s customers in Basingstoke was a contrast to its strong online presence.
Upon consulting with Harold Summer, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Harold Summer’s buyer persona. Their online marketing techniques were analysed by our team.
Because Harold Summer’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our methods have always focused on the customer since we began lead generation services in Basingstoke. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Harold Summer to help it become a major player in Basingstoke. One thing we noticed is that Harold Summer demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Harold Summer’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Harold Summer conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. The video we made generated engagement among a significant percentage of Harold Summer audience.
Marketing Sash Windows for Harold Summer
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Harold Summer.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Basingstoke.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Harold Summer successful.
We conducted search engine optimization, both off-site and on-site, for Harold Summer’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. Harold Summer site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Branding Harold Summer’s Sash Window Company in Basingstoke
We were always consulting with Harold Summer and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Basingstoke Sash Windows Company Promotion in Basingstoke
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Harold Summer found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Harold Summer Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Harold Summer can boast of getting valuable leads in Basingstoke, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Harold Summer claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Harold Summer is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Harold Summer by curating engaging and relevant content that positions Harold Summer as a popular player in the Sash window industry in Basingstoke and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Harold Summer to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Harold Summer to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
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