At Socialable, we have helped Brian Sanders become a recognizable brand in the Birmingham sash window scene. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. There was no doubt that Brian Sanders had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Brian Sanders, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Brian Sanders’s buyer persona. Their online marketing techniques were analysed by our team.
Given Brian Sanders’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Birmingham , our approach has always been customer-centric. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Brian Sanders’s marketing strategy to boost their business in Birmingham. We also observed customer preferences and demographics for Brian Sanders had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Brian Sanders’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Brian Sanders conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Brian Sanders –
Revamp of the Sash Windows Birmingham Webpage
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Brian Sanders’s prospects.
Marketing Sash Windows for Brian Sanders
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Brian Sanders.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Birmingham.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Brian Sanders profitable.
We conducted search engine optimization, both off-site and on-site, for Brian Sanders’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Brian Sanders’s website.
Brian Sanders Sash Window Branding Activity in Birmingham
We were always consulting with Brian Sanders and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Brian Sanders
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Brian Sanders
Ever since we took over, online lead generation has been boosted on multiple platforms. Brian Sanders can now get very good referrals and highly-qualified leads in Birmingham apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Brian Sanders testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Brian Sanders is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Brian Sanders by creating engaging and relevant content that not only ranks Brian Sanders higher on Google and bringing in leads, but also puts Brian Sanders in a position to lead in the Sash window industry in Birmingham. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Brian Sanders increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Brian Sanders is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
Give us a call and we will start right away
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